How do I write an effective job posting to attract Top Talent

 

How do I write an effective job posting to attract Top Talent?

A good summary will ensure that your job posting will appeal to Top Talent.

The summary represents the first four lines of a posting. If you don’t get the

first four lines right, the fickle and easily distracted passive job seeker will

not read any further. In other words, the summary must be so powerful that it

takes the reader’s finger off of the mouse and compels them to invest the time

required to finish reading the posting.